On August 20, the Beijing BJ60 Thunder was released at the smart factory of Beijing Off-road Vehicles, a masterpiece representing BAIC’s core technologies in off-roader manufacturing and a craftwork presented to the off-road enthusiasts longing for "relaxing drive". Positioned itself as a "aristocratic-family level luxury electric-driven SUV", BJ60 perfectly solved the dilemma between off-road driving demands and high costs and high consumption, and accomplished a perfect blending between off-road needs and new energy technology and performance.

“Three fleets cross China” Campaign starts from BJ60 Thunder

Three fleets set out from Dunhuang, Mohe and Guangzhou respectively, with four-day continuous live-stream recording, and finally successfully met in Beijing after thousands of miles’ driving across China. BAIC Motor completed the launch of BJ60 Thunder with an unprecedented cross-country campaign, as well as accomplished a rigorous test of BJ60 from aspects of the electric drive technology, battery bottoming and off-road performance, etc.

“As a specialized off-road carmaker with more than 60 years history, we won’t lose our good fame of being an Off-road House, nor disappoint our users, we’ll keep fighting!" At the site of press conference, Chen Wei, the Chairman, deputy general manager and Party Secretary of BAIC Group, explained the significance of this cross-country challenge. This is not only a new milestone in Chinese off-roader history, but also another glory moment of this off-road maker.

Focus on “off-road & new-energy”
Fuel and electric Dual-engine scheme offers an excellent solution

BAIC Motor has been leading the growth of China's off-roading professionally and reliably for more than 60 years, which is also its original intention and faith of being an off-road maker. With the solid understanding of off-road sector and persistent pursuit of off-road technologies, BAIC exploits the advantages of "off-road plus new energy" to the full. The so-called "off-road plus new energy", roots in off-road technology, while new energy is the amplifier of the off-roading strengths. The well-tempered super Magic Core electric drive scheme, takes the advantages of the electric drive while blends both off-road and new energy technologies, generating an excellent solution for off-road and new energy.

The super Magic Core electric drive scheme consists of “3 x 3” six elements, to be the real “stronger, easier and safer”!

3 off-road hardcore technologies
1. Tai Chi off-road chassis: the “flexible integrated” connection mode, significantly improves the passability of complex road conditions and reduces the damage of bumpy roads to the battery.
2.“Aurora” SUV battery, transmitting the external collision to the body-on-frame to absorb and dissipate the force generated and ensure the stability of the energy.
3.“Jifeng” SUV engine, dual-engine system with total output power of 403kW, the intelligent four-wheel drive + electronic control midlock + electric-control jaw type differential rear lock+ dynamic torque vectoring, give millisecond response

3 off-road intelligent systems
1.Full-time smart recharging system, a 90kW range extender available for continuous power supply, up to a high-speed of 145 km/h without power loss.
2.Intelligent All-Terrain ATS system, covering 11 terrain types, including 6 off-road, 4 on-road and 1 extreme track.
3.Intelligent All-weather temperature control system, initially equipped with electric drive oil-water composite cooling solution and master oil pump lubricating system, which increases the heat dissipating by 10%, the battery range by 10% in winter, and no collapse in summer or desert weather.

Technical layout of new energy transition for resilient development

Amid the new energy trends, off-road vehicles are transiting from old mechanical to the new electric drive. BJ60’s name of “Thunder”, coincides with the technical sense of its Magic Core electric drive, and perfectly embodies the prestige and vigour of BAIC Motor in the new energy transition.

Since 2023, BAIC Motor has accelerated the reform and innovation of its R&D system, consolidated the basic research of complete vehicle, and particularly focused on the "new energy, intelligent system and networking system", in order to achieve more breakthroughs in core technologies and core capabilities.

From the full-scale release of Magic Core electric drive editions of BJ30 and BJ60 Thunder, to the upcoming BJ40, BAIC Motor took the "Magic Core super electric drive solution" and stamped on the new energy vehicle sector, explored an exclusive route of being the "Off-road House", so as to achieve high-quality development.

Defined as “optimal choice of long-travel electrical driving”
Power of Thunders, adventure for the new realm

The name of Thunder, perfectly fits BJ60’s model and style as well as users’ ready-to-go vision. BAIC hopes to inject the mighty “Power of Thunder" into the new BJ60, and strike users with the sturdy and overwhelming appearance design, the high performance, big space and high comfort of this new off-road EV.

With the upgraded classic five-hole grille design, the range on pure battery life of 152km and on full fuel and full battery exceeding 1,200km, BJ60 Thunder can drive across China with 3 full tanks of fuel. The 260 degrees super power supply will satisfy the needs of all kinds of camping; the smart four-wheel drive + intelligent & mechanical rear lock + smart mid-lock, make the off-roaders easy to get out of any trouble; plus the All-Terrain ATS covering 11 kinds of terrains, with only one key switch, everyone can be a "master driver".

BJ60 Thunder released a total of 3 Magic Core electric drive editions, respectively the 5 seats standard edition , 5 seats advanced edition, and 7 seats advanced edition, with the price estimated to be 259,800 ~ 285,800 yuan. In addition, there are eight promotional gifts launched, including outdoor gift, charging gift, old-for-new gift, financing gift, referral gift, quality assurance gift, worry-free gift, security gift, full of sincerity.

The coming of Thunder is overwhelming. The arrival of BJ60 marks officially a new pattern of “Fuel and electric dual-engine” for the off-road carmaker. In the future, BAIC Motor will continue the company mission as an off-road House, offer users more innovative technologies and premium products, and try to lead Chinese off-roading to reach new heights.